TECNO Mobile donates cash, smartphones to local community heroes
The brand’s first CSR campaign celebrates and honors everyday heroes from the three pillars of the community - the local government, civic groups, and the church.
Premium smartphone brand, TECNO Mobile recently completed its first CSR campaign in the Philippines, as a way to give back to the community following the successful release of its several new mobile phone models in the country Spark 7 Series, Pova 2 gaming phone, and the CAMON 17 Series.
Through this show of support for the community, TECNO Mobile has become part of the nation’s journey in rising up from life’s challenges and learning to see the best in every situation. At the same time, the selection of local heroes as beneficiaries for this campaign aligns perfectly with the reel- and real-life heroism of TECNO Mobile’s CAMON 17 brand ambassador, actor Chris Evans.
Three partner beneficiaries representing different pillars of the community were the recipients of donations made by TECNO Mobile for this CSR campaign - Ina ng Lupang Pangako Parish, Project Malasakit, and the City of Manila through the Office of Mayor Isko Moreno. Separate handover ceremonies were held for each of the beneficiaries, the first of which was held on July 13th, at the Ina ng Lupang Pangako Parish Area.
In the middle of Bgy. Payatas, an area deemed a hazardous place to live due to its proximity to an open area for solid waste disposal, you will find the Ina ng Lupang Pangako Parish. This church’s leaders and volunteers provide educational and livelihood opportunities for the urban poor community living in Payatas, funded by donations from different entities. For its own CSR campaign, TECNO Mobile, represented by TECNO Mobile Limited’s Brand Marketing Director for Philippines, Jason Liang, donated Php 100,000 to the parish, along with 10 smartphones to be shared with hardworking parish volunteers, who tirelessly organize and facilitate activities such as community pantries, counseling, webinars, and online masses. The donations were received by Rev. Fr. Peter Hequillan,CM.
|Ina ng Lupang Pangako Parish Church handover of donations from TECNO Mobile represented by Jason Liang, Brand Director (left) and received by Rev. Fr. Peter Hequillan,CM (right).
|Project Malasakit receiving donations from TECNO Mobile. From left, Jason Liang TECNO Mobile Brand Director, Mauwe Liwanag, Kara David - Project Malasakit Founder, and Lilian Ambrocio.