The world hasn't seen the last of The Voice Kids Philippines alumni Darren Espanto and Sassa Dagdag. These young rising stars are only starting.
Darren, who finished second at the Voice Kids PH inaugural season, has two albums and a multitude of awards under his belt while Sassa, finalist of the show’s 2nd season, recently launched her debut album and is enjoying a string of gigs and live performances. Darren and Sassa are also proud members of the Vivo Family, a roster of the top smartphone brand’s influencers they joined last year.
In an effort to extend the brand to the local consumers, especially the young and the hip, Vivo signed the hottest celebrities in the Philippines. The global brand, known for its selfie-centric smartphones, aims to empower self-expression of the new generation. It features the most advanced technologies from photo shooting to display, helping media-savvy and social media devoted consumers to capture and enjoy their most significant moments.
Darren, a self-confessed K-pop junkie, can sing and even strut a mean dance move. At a young age, he already has a self-entitled, full-length studio album in 2014 which debuted at number one on the Philippine charts of Apple’s iTunes store. The said album has reached Platinum, as expected. Darren followed it upwith a sophomore album Be With Me that features five bonus tracks.
With the recent #DyingInsidetoHoldYou Dance Challenge attracting local celebrities to jump on the bandwagon, Darren’s own Dying Inside to Hold You rendition is trending with almost 300,000 views on Instagram.
Darren is also one busy Vivo influencer. He was present during the Vivo V7+ launch last September and enjoyed his first Vivo mall tour in SM Marikina November last year. Darren also honored the Marawi soldier-heroes at the brand’s CSR activity in the V. Luna hospital before 2017 ended.
Sassa did not fail to win the hearts of The Voice Kids PH judges as well as the viewers when she sang Sia’s Chandelier at the blind auditions; the clip of the audition has reached 3 million views and is still growing on Youtube. She was also nominated in the two categories at the Wish FM 107.5 Music Awards: Wish Young Artist of the Year and Best Wishclusive Performance by a Young Artist for her rendition of Beyonce’s Halo.
Likewise, Sassa is a supporter of Vivo. She delighted fans at her fist Vivo mall tour in the SM Southmall October last year. She was also present at another Vivo mall tour in SM Pampanga the same month and in Fishermall in Quezon City just this December.
What do Darren and Sassa love about their Vivo v7+?
Being musicians, Darren and Sassa love their V7+’s hi-fidelity audio chip which supports the latest sound technology and levels up mobile audio technology, enabling them to relish rich and full rhythms. These social media-savvy singers both enjoy Vivo V7+’s 24MP front camera trend-worthy feed to the V7+’s powerful 24MP camera which creates perfect selfies . Because Darren loves K-pop and getting dance move tips from K-pop videos, he delights at V7+’s 5.99” all-screen display which gives him a solid visual experience. Sassa is also a fan of the phone’s special finger print lock feature for stonewall security.
Vivo, in the Philippines, places third in the most popular smartphone brand with at least 1.1 million users and 5,200 stores an counting nationwide. Vivo attributes its success to its innovative spirit and topnotch marketing strategy. With all these facts in place, it is no wonder that a lot of today’s most popular local celebrities choose Vivo.